Achieving change & transformation: What motivates us? – Dan Pink explains

A friend forwarded me the video below, a must see from Dan Pink, author of Drive and A Whole New Mind. Key takeaways for motivating knowledge workers: Pay people so that money is a non-issue This flies in the face of traditional motivation schema – such as bonuses and pay for performance mantras. Carrots and […]

Is IDC loosing relevance on marketing?

The IDC released a preview of their upcoming report, IDC’s 7th Annual Tech Mktg. Benchmarks Study.  I was stunned at the marketing kingdom protection rhetoric and support of empire building for marketing leaders. Most of the trends were aspects that have been underway for some time — shifting budget online, focusing on sales and marketing […]

Dashboard AND Gut

This is the seventh and last in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled a list of seven ideas or jump starters for further conversation. These are meant to spark discussion, ideas, […]

Developing your insight feed is critical to being relevant

This is the sixth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled a list of seven ideas or jump starters for further conversation. These are meant to spark discussion, ideas, and action […]