Adage reports that Starbucks will enter the single-serve coffeemaker market this holiday season. Green Mountain has largely created the category and continues to dominate it, followed by lesser known players Tassimo, Senseo, Nesspresso. Will this work for Starbucks? Likely Starbucks will sell units and Green Mountain dropping 15% in trading after the announcement signals The Street agrees, but I think they are missing a core … Continue reading The Brew-off: Starbucks vs. Green Mountain
Simon Sinek’s TED Talk has been haunting me for months… “People don’t buy what you do, they buy why you do it”. What is it that you believe? What drives you? What does your organization believe? Does it drive how you do what you do? Is it inspiring, motivating, intoxicating? If not, maybe you need a change. I did. Continue reading The Power of “Why”
A friend forwarded me the video below, a must see from Dan Pink, author of Drive and A Whole New Mind. Key takeaways for motivating knowledge workers: Pay people so that money is a non-issue This flies in the face of traditional motivation schema – such as bonuses and pay for performance mantras. Carrots and sticks work for repeatable or physical tasks, but not for … Continue reading Achieving change & transformation: What motivates us? – Dan Pink explains
Capturing the promise of mobile banking in emerging markets a new article and work by Christopher P. Beshouri and Jon Gravråk of McKinsey talks about the promise of mobile to bank the unbanked populations of developing and emerging economies. I completed a project in 2005 with RTI, First Data, Whirpool, Microsoft, Yum! Brands and Humana looking at the possible future business models for emerging markets. … Continue reading Mobile banking in emerging markets
The IDC released a preview of their upcoming report, IDC’s 7th Annual Tech Mktg. Benchmarks Study. I was stunned at the marketing kingdom protection rhetoric and support of empire building for marketing leaders. Most of the trends were aspects that have been underway for some time — shifting budget online, focusing on sales and marketing alignment. Where is the insight? On a related note, it … Continue reading Is IDC loosing relevance on marketing?
Image by peasap via Flickr This post is a tribute to a mentor of mine, Alan “Big Al” Johnson. Big Al should be credited for the idea of lust, fear and greed… at least that is how I remember it. Big Al was ahead of his time in understanding human behavior in the business world or maybe just too raw in his explanation, but that … Continue reading Lust, fear and greed: The business version
Image by Getty Images via Daylife Recently, I have been speaking to lead marketers about growth — how they define it and what they are doing to achieve it. Through 13 interviews, not one lead marketer has mentioned pricing as a way to increase revenue or profits. Is price no longer a marketing function in corporations? According to a McKinsey study, a 1% increase in … Continue reading Is “price” underleveraged in your marketing organization?