I was reading a recent Adage article “Study Finds Marketers Don’t Practice ROI they Preach” where the author highlights the following: MASB President Meg Blair noted that four major brand-valuation firms (Interbrand, Millward Brown’s BrandZ, CoreBrand and Brand Finance) peg General Electric’s brand value at between $30.5 billion to $50.3 billion. Two of those firms had GE’s brand value rising in the past year: one … Continue reading Top Brand Measurement Firms Can’t Agree, Are You Surprised?
This is the seventh and last in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled a list of seven ideas or jump starters for further conversation. These are meant to spark discussion, ideas, and action as we all enter a difficult 2009. Over … Continue reading Dashboard AND Gut
Was reading “Healthcare much alive for Google” published by DMNews. The article highlights a few key insiders at Google stating that healthcare digital marketing is an area that is poised for expansion in 2009. Some of the ways Google is positioning itself: Google Health – medical records storage Google Flu Trends – search data used to predict flu outbreaks One other company highlighted as a … Continue reading Healthcare digital marketing trend for 2009