With colleagues at CMG Partners, I have been working on an exciting CMO Agenda research effort and are ready to release the finding to the public on March 17th. Register to receive the free detailed report. About the research: What is the “right” role of the chief marketing officer (CMO) and by extension, marketing, within an organization? Should marketing have a seat at the executive … Continue reading CMO research available on March 17, register now!
… well Ford’s did related to their American Idol sponsorship/placement based on a recent study by Martin Lindstrom which looks at brain function. This finding is highlighted in the CMO Strategy column on Adage. Martin describes that both Coca-Cola and AT&T increased brand equity but Ford brand equity declined and Lindstrom infers that this is due to poor context of the placement (or that it … Continue reading Choose organic product placements or your brand suffers
I ran across the site brandtags.net a few months back. It is an experimental site where users can “tag” a brand that is displayed with words that are top of mind. It is a must see for someone interested in brands. Obviously this is not a representative sample of users tagging brands, but it is useful for a new perspective and method of brand research. … Continue reading Brandtags is worth checking out