The Brew-off: Starbucks vs. Green Mountain

Adage reports that Starbucks will enter the single-serve coffeemaker market this holiday season. Green Mountain has largely created the category and continues to dominate it, followed by lesser known players Tassimo, Senseo, Nesspresso. Will this work for Starbucks? Likely Starbucks will sell units and Green Mountain dropping 15% in trading after the announcement signals The […]

Innovation as a growth engine: more than new products

Image via Wikipedia This is the third in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled a list of seven ideas or jump starters for further conversation. These are meant to spark discussion, […]

New brand in down market: Hilton launches Denizen Hotels

Image via Wikipedia Just received an email from Hilton that states they have launched a new life style brand – Denizen Hotels. Below is an excerpt from the email announcement: Born modern, with global appeal and a local accent Denizen Hotels will become a cultural epicentre at each of its destinations, cultivating community within its […]