Top Brand Measurement Firms Can’t Agree, Are You Surprised?

I was reading a recent Adage article “Study Finds Marketers Don’t Practice ROI they Preach” where the author highlights the following: MASB President Meg Blair noted that four major brand-valuation firms (Interbrand, Millward Brown’s BrandZ, CoreBrand and Brand Finance) peg General Electric’s brand value at between $30.5 billion to $50.3 billion. Two of those firms had GE’s brand value rising in the past year: one … Continue reading Top Brand Measurement Firms Can’t Agree, Are You Surprised?

Net Promoter the Ultimate Question: helpful or hype?

As a marketer, you cannot escape the vast number of books and articles that highlight Net Promoter ® and the power of it. Even the likes of Joseph Jaffe with this recent podcast that highlighted the authors of “Answering the Ultimate Question,” Satmetrix’s Richard Owen and Doctor Laura Brooks. Now,  if talking about Net Promoter ®, I must pay tribute to Fred Reichheld, a Bain … Continue reading Net Promoter the Ultimate Question: helpful or hype?