Time for marketers to get religion? Secrets to engaging consumers

In reading Adage’s CMO Strategy Column, “How Apple, Others Have Cultivated Religious Followings“, by Martin Lindstrom, I found myself again pulling on my knowledge studying psychology and sociology in my college years. Martin lays out nine components of that powerful brands share with religion in the article. I also found this blog post by Adam […]

Choose organic product placements or your brand suffers

… well Ford’s did related to their American Idol sponsorship/placement based on a recent study by Martin Lindstrom which looks at brain function. This finding is highlighted in the CMO Strategy column on Adage. Martin describes that both Coca-Cola and AT&T increased brand equity but Ford brand equity declined and Lindstrom infers that this is […]