I received the below chart from Business Insider Monday, which highlights that without Apple the technology sector profits would be down 3% this year vs. with them profits are up 7%. Why is Apple out performing and at such a degree against the back drop of all other technology sector companies? There are many possible explanations and many have come before me trying to explain … Continue reading 2 Reasons for Apple’s Distortion on Tech Sector Profitability
I was reading a recent Adage article “Study Finds Marketers Don’t Practice ROI they Preach” where the author highlights the following: MASB President Meg Blair noted that four major brand-valuation firms (Interbrand, Millward Brown’s BrandZ, CoreBrand and Brand Finance) peg General Electric’s brand value at between $30.5 billion to $50.3 billion. Two of those firms had GE’s brand value rising in the past year: one … Continue reading Top Brand Measurement Firms Can’t Agree, Are You Surprised?
Over the last six years, I have had a personal interest on the verge of a crusade to better understand and study lead marketers and CMOs across industries. My concern, after meeting well over 300 leaders, is marketing is lacking influence and at some companies is considered “damaged goods”. How do we fix it? The question I hope to answer over the coming months. There … Continue reading Can We Save Marketing?
First, after a year away I am back to blogging. More to come on what I have been up to for the last year, but until then, please read on… After reading tons of stories on the recent Fire launch and why we should “thank Amazon”, I found myself asking a different question: What is the innovation rationale for each product and will the Fire … Continue reading Kindle Fire vs. Apple iPad: A Story in Innovation Strategy
In the below slidecast, I highlight the findings of our recent research (starting around 7 minutes in) that spans over 60 interviews with CMOs… I welcome your thoughts, comments, and questions. The research is ongoing now in the 3rd year. Continue reading The New Face of Marketing Leadership
Only one-fourth of companies believe they are managing their marketing efforts effectively, according to the results of a survey of more than 400 companies by my firm, CMG Partners, and market research firm Chadwick Martin Bailey. But the study also found that those companies that actively use marketing effectiveness best practices are reaping positive results in areas such as share gains or revenue growth. The … Continue reading Only 25% of Companies Are Managing Marketing Effectively, Study of 400 Companies Links Performance to Specific Marketing Management Best Practices
The IDC released a preview of their upcoming report, IDC’s 7th Annual Tech Mktg. Benchmarks Study. I was stunned at the marketing kingdom protection rhetoric and support of empire building for marketing leaders. Most of the trends were aspects that have been underway for some time — shifting budget online, focusing on sales and marketing alignment. Where is the insight? On a related note, it … Continue reading Is IDC loosing relevance on marketing?