Can We Save Marketing?

Over the last six years, I have had a personal interest on the verge of a crusade to better understand and study lead marketers and CMOs across industries. My concern, after meeting well over 300 leaders, is marketing is lacking influence and at some companies is considered “damaged goods”. How do we fix it? The question I hope to answer over the coming months. There … Continue reading Can We Save Marketing?

Risk it all, stop watering down the message

Recently, I have taken a bit of a hiatus from this blog, which gave me a chance to get consumed by client work and personal adventures, but I am back! One item that rarely gets talked about in business today is “risking it all”. The concept is usually associated with a mad man or women who is potentially throwing away their money or a companies … Continue reading Risk it all, stop watering down the message

Microsoft: leading by following

Image via Wikipedia Microsoft must be doing some damage to Apple based on Adage report, which Apple is asking Microsoft to pull their laptop hunter ads. Being a commodity must be working out for Microsoft…. “We’re just going to keep running them and running them and running them,” — Kevin Turner, Chief Operating Officer, Microsoft More disturbing, is the mention at the end of the … Continue reading Microsoft: leading by following

Dashboard AND Gut

This is the seventh and last in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled a list of seven ideas or jump starters for further conversation. These are meant to spark discussion, ideas, and action as we all enter a difficult 2009. Over … Continue reading Dashboard AND Gut

Developing your insight feed is critical to being relevant

This is the sixth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled a list of seven ideas or jump starters for further conversation. These are meant to spark discussion, ideas, and action as we all enter a difficult 2009. Whether developing new … Continue reading Developing your insight feed is critical to being relevant