Over the last six years, I have had a personal interest on the verge of a crusade to better understand and study lead marketers and CMOs across industries. My concern, after meeting well over 300 leaders, is marketing is lacking influence and at some companies is considered “damaged goods”. How do we fix it? The question I hope to answer over the coming months. There … Continue reading Can We Save Marketing?
In the below slidecast, I highlight the findings of our recent research (starting around 7 minutes in) that spans over 60 interviews with CMOs… I welcome your thoughts, comments, and questions. The research is ongoing now in the 3rd year. Continue reading The New Face of Marketing Leadership
Image by fdecomite via Flickr Through my previous research with 60+ CMOs on the evolution of lead marketers — transformative leadership has emerged as a path forward. The question now on my mind is how does change take root and what can leaders do to foster the acceleration and permanence behavior change. Luckily yesterday, I was turned on to The Katzenbach Center by David Garrison, … Continue reading Leading Outside the Lines – enabling change and transformation
The IDC released a preview of their upcoming report, IDC’s 7th Annual Tech Mktg. Benchmarks Study. I was stunned at the marketing kingdom protection rhetoric and support of empire building for marketing leaders. Most of the trends were aspects that have been underway for some time — shifting budget online, focusing on sales and marketing alignment. Where is the insight? On a related note, it … Continue reading Is IDC loosing relevance on marketing?
Image by LunaDiRimmel via Flickr Failure is not the end of the world. With GM now restructured and the financial crisis coming to an end, should we be celebrating? Yes, IF you have learned from your mistakes. Fail fast and move on Many business people I know, have worked with or read about in the press, shy away from talking about failure. Failure is an … Continue reading Failure: Don’t hide it, celebrate it
Image by peasap via Flickr This post is a tribute to a mentor of mine, Alan “Big Al” Johnson. Big Al should be credited for the idea of lust, fear and greed… at least that is how I remember it. Big Al was ahead of his time in understanding human behavior in the business world or maybe just too raw in his explanation, but that … Continue reading Lust, fear and greed: The business version