The Brew-off: Starbucks vs. Green Mountain

Adage reports that Starbucks will enter the single-serve coffeemaker market this holiday season. Green Mountain has largely created the category and continues to dominate it, followed by lesser known players Tassimo, Senseo, Nesspresso. Will this work for Starbucks? Likely Starbucks will sell units and Green Mountain dropping 15% in trading after the announcement signals The Street agrees, but I think they are missing a core … Continue reading The Brew-off: Starbucks vs. Green Mountain

Kindle Fire vs. Apple iPad: A Story in Innovation Strategy

First, after a year away I am back to blogging. More to come on what I have been up to for the last year, but until then, please read on… After reading tons of stories on the recent Fire launch and why we should “thank Amazon”, I found myself asking a different question: What is the innovation rationale for each product and will the Fire … Continue reading Kindle Fire vs. Apple iPad: A Story in Innovation Strategy

Innovation as a growth engine: more than new products

Image via Wikipedia This is the third in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled a list of seven ideas or jump starters for further conversation. These are meant to spark discussion, ideas, and action as we all enter a difficult 2009. … Continue reading Innovation as a growth engine: more than new products

Happy New Year, 2009 Marketing Trends

Image via Wikipedia Happy New Year to all! I have taken an extended leave from the blog, but am anxious to get going again. With the new year comes lots and lots of predictions across every subject you can imagine. This year is destined to be tough for marketers as the economy most likely has a very slow recovery and consumers are ever so cautious. … Continue reading Happy New Year, 2009 Marketing Trends

Our customer minds are an illogical place

New email I just read from MarketingProfs.com looked at a 2004 study that shows consumers perceive longer packaging to have more volume vs. containers that are shorter. They also go on to highlight that unique packaging vs. standard bottles, etc. has the same effect. This is where a lot of “innovation” in consumer package goods is taking place and has taken place recently. I thought … Continue reading Our customer minds are an illogical place