Can We Save Marketing?

Over the last six years, I have had a personal interest on the verge of a crusade to better understand and study lead marketers and CMOs across industries. My concern, after meeting well over 300 leaders, is marketing is lacking influence and at some companies is considered “damaged goods”. How do we fix it? The question I hope to answer over the coming months. There … Continue reading Can We Save Marketing?

IBM takes on SAS for analytics domination, but neither is superior

Image via Wikipedia The Wall Street Journal is reporting that IBM plans to acquire SPSS for $1.2B all cash deal, which is roughly a 42% premium. Watch out, SAS! This match-up will be fun to watch… the massive public company, IBM, takes on the large private company, SAS — Abbreviation vs. Abbreviation. For those interested in the analytics that each is pushing the “abbreviation” comment … Continue reading IBM takes on SAS for analytics domination, but neither is superior

Rise of Experience: the next horizon to captivate customers

Image by exfordy via Flickr This is the fifth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled a list of seven ideas or jump starters for further conversation. These are meant to spark discussion, ideas, and action as we all enter a … Continue reading Rise of Experience: the next horizon to captivate customers

Service brands: vision of the future?

As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly difficult when the brand is not something you can touch or feel like a service. Service Brands are populating the landscape today and I feel a strong desire to learn … Continue reading Service brands: vision of the future?

Loyalty programs under attack

A colleague sent me a Wall Street Journal article, Loyalty Program May Not Reward AmEx and then I came across this travel study released by IBM. The article highlights that as consumers budgets tighten redemption could become as issue for the likes of American Express with large rewards programs and subsequently this could hit their earnings in coming quarters. The Travel study then highlights … Continue reading Loyalty programs under attack