As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly difficult when the brand is not something you can touch or feel like a service. Service Brands are populating the landscape today and I feel a strong desire to learn … Continue reading Service brands: vision of the future?
The best social media marketing strategy is to have a brand, product or service worth talking about. Let me stop there and let that sink in… Lots of marketers and agencies are trying to crack the code to social media marketing. Take for example, Wendy’s Smart character (a.k.a the square hamburger) on Myspace.com with almost 40,000 friends or the folks from Kleenex and their Let … Continue reading How to get started with social media marketing
Reading “A New Odd Couple: Google, P&G Swap Workers to Spur Innovation” on WSJ.com and attending the Internet Summit 08, there is a new shift in traditional marketing thinking. The old school of thoughts was that a marketer was the beacon or held the megaphone to tout the message to the silent masses. While this still happens in some mediums (e.g. TV), it is no … Continue reading The transition from one-way to two-way communication in marketing
As The New York Times reports, “Jerry Yang, Yahoo Chief, Steps Down“. In my previous posting, Strike one for Google, death to Yahoo!, I highlighted a belief that I still feel is true — Yahoo! will merge or be acquired. Well after this recent announcement of the CEO resigning; they are getting infinitely closer to making this a reality, with analysts betting on Microsoft as … Continue reading Death for Yahoo! is now closer
Was reading “Healthcare much alive for Google” published by DMNews. The article highlights a few key insiders at Google stating that healthcare digital marketing is an area that is poised for expansion in 2009. Some of the ways Google is positioning itself: Google Health – medical records storage Google Flu Trends – search data used to predict flu outbreaks One other company highlighted as a … Continue reading Healthcare digital marketing trend for 2009
The New York Times reports in “YouTube to Sell Advertising on Pages of Search Results” that YouTube will start auctioning search ads to people/companies that want their videos to appear for search terms. We all had to know this was coming. I think the interesting part of this article in the tiny quote from the CEO: “I personally do not believe that the perfect ad … Continue reading You had to know search Ads on YouTube were coming
In yesterday’s article “Google Won’t Pursue Yahoo Ad Deal” from The New York Times, it was reported that the Justice Department did not approve of the deal thus Google stepped away from the deal. This was strike one for the world dominating search powerhouse. Don’t read this the wrong way, I love Google. I probably love them more from stepping away from this deal and … Continue reading Strike one for Google, death to Yahoo!