Kindle Fire vs. Apple iPad: A Story in Innovation Strategy

First, after a year away I am back to blogging. More to come on what I have been up to for the last year, but until then, please read on… After reading tons of stories on the recent Fire launch and why we should “thank Amazon”, I found myself asking a different question: What is […]

Brands go negative, will it pay?

The New York Times ran a story today “Dueling Brands Pick Up Where Politicians Leave Off “. It highlights a recent advertising trend to run negative ads against a company’s competitor to better position products. Brands that are highlighted include: Dunkin’ Donuts, Apple and the response from Microsoft, Campbell’s Soup and the response from Progresso. […]