iPhone iMessages don’t count towards your text usage

I like to think I am ahead of the curve on understanding technology and especially wireless, but some how this iOS feature for iPhone to iPhone messaging did not get through. iMessages do not count towards your text usage.  This is doubly painful since I recently upgraded my plan to include unlimited text on our family plan because my lovely wife has all but left … Continue reading iPhone iMessages don’t count towards your text usage

Choose organic product placements or your brand suffers

… well Ford’s did related to their American Idol sponsorship/placement based on a recent study by Martin Lindstrom which looks at brain function. This finding is highlighted in the CMO Strategy column on Adage. Martin describes that both Coca-Cola and AT&T increased brand equity but Ford brand equity declined and Lindstrom infers that this is due to poor context of the placement (or that it … Continue reading Choose organic product placements or your brand suffers