2 Reasons for Apple’s Distortion on Tech Sector Profitability

I received the below chart from Business Insider Monday, which highlights that without Apple the technology sector profits would be down 3% this year vs. with them profits are up 7%.  Why is Apple out performing and at such a degree against the back drop of all other technology sector companies? There are many possible […]

iPhone iMessages don’t count towards your text usage

I like to think I am ahead of the curve on understanding technology and especially wireless, but some how this iOS feature for iPhone to iPhone messaging did not get through. iMessages do not count towards your text usage.  This is doubly painful since I recently upgraded my plan to include unlimited text on our […]

Kindle Fire vs. Apple iPad: A Story in Innovation Strategy

First, after a year away I am back to blogging. More to come on what I have been up to for the last year, but until then, please read on… After reading tons of stories on the recent Fire launch and why we should “thank Amazon”, I found myself asking a different question: What is […]

Microsoft: leading by following

Image via Wikipedia Microsoft must be doing some damage to Apple based on Adage report, which Apple is asking Microsoft to pull their laptop hunter ads. Being a commodity must be working out for Microsoft…. “We’re just going to keep running them and running them and running them,” — Kevin Turner, Chief Operating Officer, Microsoft […]

Mac vs. PC: truth in advertising hurts

I could not help sharing the new Mac ad called “elimination” from Apple: Disclaimer: I switch back to a Mac a little over two years ago and I believe I made the right decision for me. Bottomline: Why this ad works is it because it is based on truth or at least perceived truths and […]

Service brands: vision of the future?

As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly difficult when the brand is not something you can touch or feel like a service. Service Brands are populating the […]

Time for marketers to get religion? Secrets to engaging consumers

In reading Adage’s CMO Strategy Column, “How Apple, Others Have Cultivated Religious Followings“, by Martin Lindstrom, I found myself again pulling on my knowledge studying psychology and sociology in my college years. Martin lays out nine components of that powerful brands share with religion in the article. I also found this blog post by Adam […]