I received the below chart from Business Insider Monday, which highlights that without Apple the technology sector profits would be down 3% this year vs. with them profits are up 7%. Why is Apple out performing and at such a degree against the back drop of all other technology sector companies? There are many possible explanations and many have come before me trying to explain … Continue reading 2 Reasons for Apple’s Distortion on Tech Sector Profitability
I like to think I am ahead of the curve on understanding technology and especially wireless, but some how this iOS feature for iPhone to iPhone messaging did not get through. iMessages do not count towards your text usage. This is doubly painful since I recently upgraded my plan to include unlimited text on our family plan because my lovely wife has all but left … Continue reading iPhone iMessages don’t count towards your text usage
First, after a year away I am back to blogging. More to come on what I have been up to for the last year, but until then, please read on… After reading tons of stories on the recent Fire launch and why we should “thank Amazon”, I found myself asking a different question: What is the innovation rationale for each product and will the Fire … Continue reading Kindle Fire vs. Apple iPad: A Story in Innovation Strategy
Image via Wikipedia Microsoft must be doing some damage to Apple based on Adage report, which Apple is asking Microsoft to pull their laptop hunter ads. Being a commodity must be working out for Microsoft…. “We’re just going to keep running them and running them and running them,” — Kevin Turner, Chief Operating Officer, Microsoft More disturbing, is the mention at the end of the … Continue reading Microsoft: leading by following
I could not help sharing the new Mac ad called “elimination” from Apple: Disclaimer: I switch back to a Mac a little over two years ago and I believe I made the right decision for me. Bottomline: Why this ad works is it because it is based on truth or at least perceived truths and I would argue that in a consumers mind these are … Continue reading Mac vs. PC: truth in advertising hurts
As a marketer and consultant, I always find it difficult to explain what a brand is to people that are not familiar with the concept (e.g. my mom). This task of explaining things becomes increasingly difficult when the brand is not something you can touch or feel like a service. Service Brands are populating the landscape today and I feel a strong desire to learn … Continue reading Service brands: vision of the future?
In reading Adage’s CMO Strategy Column, “How Apple, Others Have Cultivated Religious Followings“, by Martin Lindstrom, I found myself again pulling on my knowledge studying psychology and sociology in my college years. Martin lays out nine components of that powerful brands share with religion in the article. I also found this blog post by Adam Singer, Marketing Lessons To Learn From Religion, that shares additional … Continue reading Time for marketers to get religion? Secrets to engaging consumers