Developing your insight feed is critical to being relevant

This is the sixth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled a list of seven ideas or jump starters for further conversation. These are meant to spark discussion, ideas, and action as we all enter a difficult 2009. Whether developing new … Continue reading Developing your insight feed is critical to being relevant

Time for marketers to get religion? Secrets to engaging consumers

In reading Adage’s CMO Strategy Column, “How Apple, Others Have Cultivated Religious Followings“, by Martin Lindstrom, I found myself again pulling on my knowledge studying psychology and sociology in my college years. Martin lays out nine components of that powerful brands share with religion in the article. I also found this blog post by Adam Singer, Marketing Lessons To Learn From Religion, that shares additional … Continue reading Time for marketers to get religion? Secrets to engaging consumers

The transition from one-way to two-way communication in marketing

Reading “A New Odd Couple: Google, P&G Swap Workers to Spur Innovation” on WSJ.com and attending the Internet Summit 08, there is a new shift in traditional marketing thinking. The old school of thoughts was that a marketer was the beacon or held the megaphone to tout the message to the silent masses. While this still happens in some mediums (e.g. TV), it is no … Continue reading The transition from one-way to two-way communication in marketing

Choose organic product placements or your brand suffers

… well Ford’s did related to their American Idol sponsorship/placement based on a recent study by Martin Lindstrom which looks at brain function. This finding is highlighted in the CMO Strategy column on Adage. Martin describes that both Coca-Cola and AT&T increased brand equity but Ford brand equity declined and Lindstrom infers that this is due to poor context of the placement (or that it … Continue reading Choose organic product placements or your brand suffers

Obama a great marketing success story?

A friend I work with, thanks Morgan, forwarded this very interesting Adage post, “What Marketers Can Learn From Obama’s Campaign“. The post breaks down the Obama brand campaign in a very logical way and I agree with many if not all of the points, but… Another friend, thanks Karl, sent me this note: “So last night, I got to thinking…did Oprah shape this election?  Before … Continue reading Obama a great marketing success story?