This is the sixth in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled a list of seven ideas or jump starters for further conversation. These are meant to spark discussion, ideas, and action as we all enter a difficult 2009. Whether developing new … Continue reading Developing your insight feed is critical to being relevant
In reading Adage’s CMO Strategy Column, “How Apple, Others Have Cultivated Religious Followings“, by Martin Lindstrom, I found myself again pulling on my knowledge studying psychology and sociology in my college years. Martin lays out nine components of that powerful brands share with religion in the article. I also found this blog post by Adam Singer, Marketing Lessons To Learn From Religion, that shares additional … Continue reading Time for marketers to get religion? Secrets to engaging consumers
Reading “A New Odd Couple: Google, P&G Swap Workers to Spur Innovation” on WSJ.com and attending the Internet Summit 08, there is a new shift in traditional marketing thinking. The old school of thoughts was that a marketer was the beacon or held the megaphone to tout the message to the silent masses. While this still happens in some mediums (e.g. TV), it is no … Continue reading The transition from one-way to two-way communication in marketing
… well Ford’s did related to their American Idol sponsorship/placement based on a recent study by Martin Lindstrom which looks at brain function. This finding is highlighted in the CMO Strategy column on Adage. Martin describes that both Coca-Cola and AT&T increased brand equity but Ford brand equity declined and Lindstrom infers that this is due to poor context of the placement (or that it … Continue reading Choose organic product placements or your brand suffers
A friend I work with, thanks Morgan, forwarded this very interesting Adage post, “What Marketers Can Learn From Obama’s Campaign“. The post breaks down the Obama brand campaign in a very logical way and I agree with many if not all of the points, but… Another friend, thanks Karl, sent me this note: “So last night, I got to thinking…did Oprah shape this election? Before … Continue reading Obama a great marketing success story?