Simon Sinek’s TED Talk has been haunting me for months… “People don’t buy what you do, they buy why you do it”. What is it that you believe? What drives you? What does your organization believe? Does it drive how you do what you do? Is it inspiring, motivating, intoxicating? If not, maybe you need a […]
In the below slidecast, I highlight the findings of our recent research (starting around 7 minutes in) that spans over 60 interviews with CMOs… I welcome your thoughts, comments, and questions. The research is ongoing now in the 3rd year.
A friend forwarded me the video below, a must see from Dan Pink, author of Drive and A Whole New Mind. Key takeaways for motivating knowledge workers: Pay people so that money is a non-issue This flies in the face of traditional motivation schema – such as bonuses and pay for performance mantras. Carrots and […]
Image by fdecomite via Flickr Through my previous research with 60+ CMOs on the evolution of lead marketers — transformative leadership has emerged as a path forward. The question now on my mind is how does change take root and what can leaders do to foster the acceleration and permanence behavior change. Luckily yesterday, I […]
How do you think this changes the game for brands? Comments welcome!
Capturing the promise of mobile banking in emerging markets a new article and work by Christopher P. Beshouri and Jon Gravråk of McKinsey talks about the promise of mobile to bank the unbanked populations of developing and emerging economies. I completed a project in 2005 with RTI, First Data, Whirpool, Microsoft, Yum! Brands and Humana […]
Only one-fourth of companies believe they are managing their marketing efforts effectively, according to the results of a survey of more than 400 companies by my firm, CMG Partners, and market research firm Chadwick Martin Bailey. But the study also found that those companies that actively use marketing effectiveness best practices are reaping positive results […]