Simon Sinek’s TED Talk has been haunting me for months… “People don’t buy what you do, they buy why you do it”. What is it that you believe? What drives you? What does your organization believe? Does it drive how you do what you do? Is it inspiring, motivating, intoxicating? If not, maybe you need a change. I did. Continue reading The Power of “Why”
In the below slidecast, I highlight the findings of our recent research (starting around 7 minutes in) that spans over 60 interviews with CMOs… I welcome your thoughts, comments, and questions. The research is ongoing now in the 3rd year. Continue reading The New Face of Marketing Leadership
A friend forwarded me the video below, a must see from Dan Pink, author of Drive and A Whole New Mind. Key takeaways for motivating knowledge workers: Pay people so that money is a non-issue This flies in the face of traditional motivation schema – such as bonuses and pay for performance mantras. Carrots and sticks work for repeatable or physical tasks, but not for … Continue reading Achieving change & transformation: What motivates us? – Dan Pink explains
Image by fdecomite via Flickr Through my previous research with 60+ CMOs on the evolution of lead marketers — transformative leadership has emerged as a path forward. The question now on my mind is how does change take root and what can leaders do to foster the acceleration and permanence behavior change. Luckily yesterday, I was turned on to The Katzenbach Center by David Garrison, … Continue reading Leading Outside the Lines – enabling change and transformation
How do you think this changes the game for brands? Comments welcome! Continue reading Brand owner wake up call!
Capturing the promise of mobile banking in emerging markets a new article and work by Christopher P. Beshouri and Jon Gravråk of McKinsey talks about the promise of mobile to bank the unbanked populations of developing and emerging economies. I completed a project in 2005 with RTI, First Data, Whirpool, Microsoft, Yum! Brands and Humana looking at the possible future business models for emerging markets. … Continue reading Mobile banking in emerging markets
Only one-fourth of companies believe they are managing their marketing efforts effectively, according to the results of a survey of more than 400 companies by my firm, CMG Partners, and market research firm Chadwick Martin Bailey. But the study also found that those companies that actively use marketing effectiveness best practices are reaping positive results in areas such as share gains or revenue growth. The … Continue reading Only 25% of Companies Are Managing Marketing Effectively, Study of 400 Companies Links Performance to Specific Marketing Management Best Practices