Over the last six years, I have had a personal interest on the verge of a crusade to better understand and study lead marketers and CMOs across industries. My concern, after meeting well over 300 leaders, is marketing is lacking influence and at some companies is considered “damaged goods”. How do we fix it? The question I hope to answer over the coming months. There … Continue reading Can We Save Marketing?
First, after a year away I am back to blogging. More to come on what I have been up to for the last year, but until then, please read on… After reading tons of stories on the recent Fire launch and why we should “thank Amazon”, I found myself asking a different question: What is the innovation rationale for each product and will the Fire … Continue reading Kindle Fire vs. Apple iPad: A Story in Innovation Strategy
Simon Sinek’s TED Talk has been haunting me for months… “People don’t buy what you do, they buy why you do it”. What is it that you believe? What drives you? What does your organization believe? Does it drive how you do what you do? Is it inspiring, motivating, intoxicating? If not, maybe you need a change. I did. Continue reading The Power of “Why”
In the below slidecast, I highlight the findings of our recent research (starting around 7 minutes in) that spans over 60 interviews with CMOs… I welcome your thoughts, comments, and questions. The research is ongoing now in the 3rd year. Continue reading The New Face of Marketing Leadership
A friend forwarded me the video below, a must see from Dan Pink, author of Drive and A Whole New Mind. Key takeaways for motivating knowledge workers: Pay people so that money is a non-issue This flies in the face of traditional motivation schema – such as bonuses and pay for performance mantras. Carrots and sticks work for repeatable or physical tasks, but not for … Continue reading Achieving change & transformation: What motivates us? – Dan Pink explains
Image by fdecomite via Flickr Through my previous research with 60+ CMOs on the evolution of lead marketers — transformative leadership has emerged as a path forward. The question now on my mind is how does change take root and what can leaders do to foster the acceleration and permanence behavior change. Luckily yesterday, I was turned on to The Katzenbach Center by David Garrison, … Continue reading Leading Outside the Lines – enabling change and transformation
How do you think this changes the game for brands? Comments welcome! Continue reading Brand owner wake up call!