Can We Save Marketing?

Over the last six years, I have had a personal interest on the verge of a crusade to better understand and study lead marketers and CMOs across industries. My concern, after meeting well over 300 leaders, is marketing is lacking influence and at some companies is considered “damaged goods”. How do we fix it? The question I hope to answer over the coming months. There … Continue reading Can We Save Marketing?

Kindle Fire vs. Apple iPad: A Story in Innovation Strategy

First, after a year away I am back to blogging. More to come on what I have been up to for the last year, but until then, please read on… After reading tons of stories on the recent Fire launch and why we should “thank Amazon”, I found myself asking a different question: What is the innovation rationale for each product and will the Fire … Continue reading Kindle Fire vs. Apple iPad: A Story in Innovation Strategy

Achieving change & transformation: What motivates us? – Dan Pink explains

A friend forwarded me the video below, a must see from Dan Pink, author of Drive and A Whole New Mind. Key takeaways for motivating knowledge workers: Pay people so that money is a non-issue This flies in the face of traditional motivation schema – such as bonuses and pay for performance mantras. Carrots and sticks work for repeatable or physical tasks, but not for … Continue reading Achieving change & transformation: What motivates us? – Dan Pink explains

Leading Outside the Lines – enabling change and transformation

Image by fdecomite via Flickr Through my previous research with 60+ CMOs on the evolution of lead marketers — transformative leadership has emerged as a path forward. The question now on my mind is how does change take root and what can leaders do to foster the acceleration and permanence behavior  change. Luckily yesterday, I was turned on to The Katzenbach Center by David Garrison, … Continue reading Leading Outside the Lines – enabling change and transformation