Alan Hart, host of Marketing Today, goes behind the scenes with the world’s best marketers and business thought leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround. Where is marketing going in the future? Learn from the stories of these great leaders and how you can unleash your potential. On iTunes @ http://apple.co/2dbdAhV On Stitcher … Continue reading Marketing Today
Alan B. Hart is founder and managing partner at ATOMCK. ATOMCK focuses on unleashing potential for clients by removing obstacles and creating new pathways to growth. We specialize in business and marketing strategy, branding and innovation. We operate as a nimble partner able to provide the right mix of expertise, analysis and creativity. In ATOMCK, we approach every situation with a diagnostic eye toward solving … Continue reading ATOMCK
If you have enjoyed “the ramblings of one man” head on over to my firm’s new blog, http://atomck.com/blog. Continue reading New Web Address for Blog & Thinking at atomck.com
I received the below chart from Business Insider Monday, which highlights that without Apple the technology sector profits would be down 3% this year vs. with them profits are up 7%. Why is Apple out performing and at such a degree against the back drop of all other technology sector companies? There are many possible explanations and many have come before me trying to explain … Continue reading 2 Reasons for Apple’s Distortion on Tech Sector Profitability
Adage reports that Starbucks will enter the single-serve coffeemaker market this holiday season. Green Mountain has largely created the category and continues to dominate it, followed by lesser known players Tassimo, Senseo, Nesspresso. Will this work for Starbucks? Likely Starbucks will sell units and Green Mountain dropping 15% in trading after the announcement signals The Street agrees, but I think they are missing a core … Continue reading The Brew-off: Starbucks vs. Green Mountain
I was reading a recent Adage article “Study Finds Marketers Don’t Practice ROI they Preach” where the author highlights the following: MASB President Meg Blair noted that four major brand-valuation firms (Interbrand, Millward Brown’s BrandZ, CoreBrand and Brand Finance) peg General Electric’s brand value at between $30.5 billion to $50.3 billion. Two of those firms had GE’s brand value rising in the past year: one … Continue reading Top Brand Measurement Firms Can’t Agree, Are You Surprised?