According to Adage.com report on a recent Gallup study, Super Bowl ad recall suffers in tough economic times when consumer confidence is low. This coupled with the fact some advertisers like GM and FedEx are pulling out means the potential for disappointment this year is high.
For smart savvy marketers, the Super Bowl ads are always a bit of a joke — big bang for little effect. They are more of a showcase for the big brands like Budweiser or the new on the scene brands like GoDaddy.com. All that aside, it is still a sad day for marketers when we are not waiting with baited breathe to see every second of the advertising action.