Our customer minds are an illogical place


New email I just read from MarketingProfs.com looked at a 2004 study that shows consumers perceive longer packaging to have more volume vs. containers that are shorter. They also go on to highlight that unique packaging vs. standard bottles, etc. has the same effect. This is where a lot of “innovation” in consumer package goods is taking place and has taken place recently. I thought it was interesting and wanted to share…

Link to read the email: http://www.marketingprofs.com/news/customer-behavior/index.asp?nlid=641&cd=dmo121&adref=NcbW4a8

Advertisements

2 thoughts on “Our customer minds are an illogical place

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s