I’m proud to be a nominee with a fantastic group of people for the The CMO Club Awards 2017 – President’s Circle Award. The CMO President’s Circle Award recognizes a marketing executive’s demonstrated dedication to the mission of the CMO Club by building relationships with peer members, collaborating and sharing with members and helping new CMOs to benefit from the peer-based community conversations. Advertisements Continue reading Award Nominee – The CMO Club Awards 2017
I was highlighted in Inc. for 9 Binge-Worthy Marketing Podcasts. Continue reading Inc. – 9 Binge-Worthy Marketing Podcasts
If you have enjoyed “the ramblings of one man” head on over to my firm’s new blog, http://atomck.com/blog. Continue reading New Web Address for Blog & Thinking at atomck.com
I received the below chart from Business Insider Monday, which highlights that without Apple the technology sector profits would be down 3% this year vs. with them profits are up 7%. Why is Apple out performing and at such a degree against the back drop of all other technology sector companies? There are many possible explanations and many have come before me trying to explain … Continue reading 2 Reasons for Apple’s Distortion on Tech Sector Profitability
Adage reports that Starbucks will enter the single-serve coffeemaker market this holiday season. Green Mountain has largely created the category and continues to dominate it, followed by lesser known players Tassimo, Senseo, Nesspresso. Will this work for Starbucks? Likely Starbucks will sell units and Green Mountain dropping 15% in trading after the announcement signals The Street agrees, but I think they are missing a core … Continue reading The Brew-off: Starbucks vs. Green Mountain
I was reading a recent Adage article “Study Finds Marketers Don’t Practice ROI they Preach” where the author highlights the following: MASB President Meg Blair noted that four major brand-valuation firms (Interbrand, Millward Brown’s BrandZ, CoreBrand and Brand Finance) peg General Electric’s brand value at between $30.5 billion to $50.3 billion. Two of those firms had GE’s brand value rising in the past year: one … Continue reading Top Brand Measurement Firms Can’t Agree, Are You Surprised?
I like to think I am ahead of the curve on understanding technology and especially wireless, but some how this iOS feature for iPhone to iPhone messaging did not get through. iMessages do not count towards your text usage. This is doubly painful since I recently upgraded my plan to include unlimited text on our family plan because my lovely wife has all but left … Continue reading iPhone iMessages don’t count towards your text usage