A friend recent sent me this post from Gawker, thanks Bruce! In the post they poke fun at the rationale (download) provided by the agency, Arnell Group, on the multimillion dollar logo refresh. Personally, I want to look for the positive in what they created, but this document does not do them justice. What do you think? Please comment.
Posted at The Letter
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Miller Lite testing aluminum pint packaging
Would love to get reader reaction to this new 16 oz aluminum packaging from Ball and Miller Lite. They launched and I happen to live in one of the test markets.
I know Budweiser has tried the aluminum bottle with a few different brands, but not sure if they have been successful. My guess is that since I have only seen them on occasion is they have not. Why would Miller follow Budweiser’s lead? Maybe Ball presented them with an offer they could not refuse.
New email I just read from MarketingProfs.com looked at a 2004 study that shows consumers perceive longer packaging to have more volume vs. containers that are shorter. They also go on to highlight that unique packaging vs. standard bottles, etc. has the same effect. This is where a lot of “innovation” in consumer package goods is taking place and has taken place recently. I thought it was interesting and wanted to share…
Link to read the email: http://www.marketingprofs.com/news/customer-behavior/index.asp?nlid=641&cd=dmo121&adref=NcbW4a8
