I am currently writing a summary of CMG Partners‘ second round of CMO Agenda research, which consists of 31 interviews with lead marketers. This topic is a central theme that determines the role and value of a CMO. Stay tuned for the release of the findings.
Tag Archives: CMO Ag
Poll: Is your head of marketing a strategic adviser to the CEO?
By Alan Hart
Leave a comment | tags: Chief marketing officer, CMO Ag, CMO Agenda, The CMO Agenda | posted in marketing strategy
-
Recent Posts
- iPhone iMessages don’t count towards your text usage
- Can We Save Marketing?
- Kindle Fire vs. Apple iPad: A Story in Innovation Strategy
- The Power of “Why”
- The New Face of Marketing Leadership
- Achieving change & transformation: What motivates us? – Dan Pink explains
- Leading Outside the Lines – enabling change and transformation
- Brand owner wake up call!
-
Top Posts
Alan’s Scoop.it- Lululemon founder Chip Wilson resigns as chief innovation and branding officer - Straight.com
- Sprint sheds four executives in marketing and sales shift - Kansas City Star
- What went wrong with Coke's 2011 holiday can design - Packaging World
- Innovation Uncensored From The CEOs Of Virgin America, Livestrong, And Erly - Fast Company
- Kraft readies rollout of new brands, expanded product lines for 2012 - Crain's Chicago Business
Tweets
- #BMA training survey - Let them know what you think! @BMANational http://t.co/I5kTZQP8 1 day ago
- RT @BMANational: #BMA training program survey - let us know what you think: http://t.co/Bif0htFt 1 day ago
- #BMA training program survey - let them know what you think: http://t.co/I5kTZQP8 powered by @abhart @keen_strategy 2 days ago
- Correlations to local taxes, child well-being. Check out the the map in the report, will the presidential politics wil…http://t.co/gV7pNQ0n 1 month ago
- Get early access to DataSift's Twitter archive http://t.co/1CsTWsvi via @DataSift 1 month ago
Blog Roll
Links
Tags
adage advertising american express Apple brand Branding Brands Business Chief marketing officer CMO CMO Agenda CPG customer experience Dell facebook Financial Services Food General Motors google IBM innovation iTunes leadership loyalty Marketing Marketing and Advertising marketing strategy McDonalds Microsoft Netflix obama packaging politics research Scottrade service marketing social media Social media marketing strategy technology The CMO Agenda Travel twitter word-of-mouth youtube-
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=10c24614-0541-40a0-8684-2956bedb80e1)