March 3, 2010

Brand owner wake up call!

By Alan Hart

How do you think this changes the game for brands? Comments welcome!

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About Alan Hart

I am an entrepreneur and business strategist with more than 13 years of experience. I began my career by founding two companies and has since worked with companies ranging from start-ups to Fortune 500 in the areas of innovation, strategy and marketing. Today, I am a partner at Keen Strategy - helping companies out-differentiate and out-innovate to win in the marketplace. View all posts by Alan Hart

This entry was posted on Wednesday, March 3rd, 2010 at 8:23 am and tagged with brand, brand strategy, Branding, trendwatching and posted in marketing strategy. You can follow any responses to this entry through the RSS 2.0 feed.

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2 Responses to “Brand owner wake up call!”

• Building an Army of Brand Loyalists « Courting Your Career
  April 19th, 2010 at 8:16 am

  [...] Loyalists. Now don’t confuse this with simply being happy users of their product /service.  These Brand Champions yell from the rooftops about you, they help you not only market, but sell your product as [...]
• Building an Army of Brand Loyalists | Grasshopper Group
  June 21st, 2010 at 9:33 am

  [...] Loyalists. Now don’t confuse this with simply being happy users of their product /service.  These Brand Champions yell from the rooftops about you, they help you not only market, but sell your product as [...]

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