Microsoft: leading by following

Microsoft must be doing some damage to Apple based on Adage report, which Apple is asking Microsoft to pull their laptop hunter ads. Being a commodity must be working out for Microsoft….

“We’re just going to keep running them and running them and running them,” — Kevin Turner, Chief Operating Officer, Microsoft

More disturbing, is the mention at the end of the Adage report that Microsoft plans to open retail stores right next to Apple Stores.

“We’re going to have some retail stores opened up that are opened up right next door to Apple stores this fall” – Kevin Turner, Chief Operating Officer, Microsoft

The Bottom Line

Having a follower strategy has worked for lots of businesses, especially those that are market leaders and have the most to loose. What should be of more interest is the impact on investors (see stock performance chart).