Favorite new TV show: Mental

MENTAL is a medical mystery drama featuring Dr. Jack Gallagher, an unorthodox psychiatrist who becomes Director of Mental Health Services at a Los Angeles hospital where he takes on patients battling unknown, misunderstood and often misdiagnosed psychiatric conditions. Dr. Gallagher delves inside their minds to gain a true understanding of who his patients are, allowing him to uncover what might be the key to their long-term recovery.

Why I like this show?

It is entertaining and it educates. I think it also has great potential to tear down stereotypes and silence of those that are effected by mental illness (patients, spouses, children and friends). In my college years, I was pursuing the track of a psychologist and spent 2 internships in psychiatric facilities. The doctors portrayed in the show are great examples of real life doctors and their own demons they are dealing with – minus the doctor I knew that had a mental illness and tries to treat himself (true story with a bad ending).  My interest in the show is only increased by my family’s struggle with my father’s bipolar disorder and the triumphs and failures with modern day pharmacology as well as standard medical practices when doctors treat the disorder and not the person.

Good job Fox! Now if we can just get you do do something noble with American Idol.

If you are interested in the new science of mental disorders, please check out my post from last year.

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Dashboard AND Gut

This is the seventh and last in a series of short posts related to The CMO Agenda research. Informed by recent CMO conversations and CMG Partners‘ collective experience helping top marketers develop marketing strategy, we have compiled a list of seven ideas or jump starters for further conversation. These are meant to spark discussion, ideas, and action as we all enter a difficult 2009.

Over the past few years, measurement of marketing has dominated the vernacular of lead marketers and marketing literature – ROMI, ROI, campaign tracking and management, etc.. The reality is that not everything worthwhile can be measured and it takes an equal or greater effort to generate insight from measurement.

Watch out… As the pendulum swings back, companies are re-evaluating the right mix of measurement and management. When they do, will your staff’s talent and skills be seen as they key to decision-making or a weak link in the connection between metrics and action?

Skills of successful top marketers and marketing executives are evolving. More business orientation and holistic approach to decision making are a must to continue to demonstrate value. This means marketers are adopting revenue as a measure and some are responsible for a P&L.

What is your next move?

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