source: franchiaccessories.com
Zappos launched zapposinsights.com, a website subscription service that vows to grant insider access to the Zappos culture and employees. Some may ask why… Zappos has made a name for itself in selling shoes online, but most importantly for building a culture that consistently delivers on its promises to customers. The CEO was interviewed by BrandWeek, “Zappos CEO: How to Build a Brand Without Spending Big on Ads“. Through purchasing the subscription, you can ask questions and get answers to how Zappos has tackled issues you are facing or what best practices they have learned along the way.
“We spend most of the money we’d spend on paid advertising and put it into the customer experience and let them do the word-of-mouth marketing for us.” – Zappos CEO Tony Hsieh on brandweek.com
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December 29th, 2008 at 9:14 pm
Very interesting! Have you gotten a chance to see the content?
I’m curious about how closely the zappoinsights.com subscribers map to their typical customer profiles (not to mention how many subscribers are really just competitors looking for an inside scoop…)
December 31st, 2008 at 4:06 pm
If there were ever a online retailer to glean insights from, it’d be Zappos. And at under $40/month the potential knowledge retailers could gain is quite a steal!
The way they’ve aligned their strategy to build their brand and business is nothing short of amazing. With over a billion dollars in sales this past year and a visionary leader in Hsieh, Zappos is a company that will redefine online shopping for years to come.