November 24, 2008

New 16 oz (pint) aluminum bottle from Miller Lite

By Alan Hart
Miller Lite testing aluminum pint packaging

Miller Lite testing aluminum pint packaging

Would love to get reader reaction to this new 16 oz aluminum packaging from Ball and Miller Lite. They launched and I happen to live in one of the test markets.

  • 16 oz (pint) bottle
  • Packaged as a 9 pack cube
  • Wide mouth opening
  • Entire bottle and cap are recyclable

I know Budweiser has tried the aluminum bottle with a few different brands, but not sure if they have been successful. My guess is that since I have only seen them on occasion is they have not. Why would Miller follow Budweiser’s lead?  Maybe Ball presented them with an offer they could not refuse.

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About Alan Hart

I am an entrepreneur and business strategist with more than 13 years of experience. I began my career by founding two companies and has since worked with companies ranging from start-ups to Fortune 500 in the areas of innovation, strategy and marketing. Today, I am a partner at Keen Strategy - helping companies out-differentiate and out-innovate to win in the marketplace. View all posts by Alan Hart
This entry was posted on Monday, November 24th, 2008 at 6:13 pm and tagged with , , , , and posted in Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.

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